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| Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
 enlarge | Author: John Medina
Publisher: Pear Press
Discount Category: Book
Selling Price: $29.95
Buy New: $19.77
Potential Savings: $10.18 (34%)
New (26) Used (9) from $17.96
Customer Ratings:  34 comments
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (pounds): 1.5
Dimensions (inch): 9.3 x 6.2 x 1.3
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
Publication Date: March 2008
Availability: Usually ships in 24 hours
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| Customer Comments:
 According to developmental molecular biologist John Medina, there are twelve simple rules about the brain we know to be fact. August 27, 2008
Book Review:
Brain Rules by John Medina
What do we know for sure about the brain? Well, though scientists and researchers uncover new information and present new theories at a remarkable rate, according to developmental molecular biologist John Medina, there are twelve simple rules about the brain we know to be fact.
My favorites are Rule #1: Exercise boosts brain power; Rule #7: Sleep well, think well; and Rule #8: Stressed brains don't learn the same way. In addition, Medina offers the clearest reader-friendly explanation I've come across of the stress response and how stress damages our blood vessels, leading to heart attacks and strokes.
Interesting anecdotes from his personal life and clinical experience engage the reader and surround the cutting edge information presented in this inviting and page-turning "good read."
The book comes with an accompanying DVD that encapsulates the chapters in sound and moving pictures (see Rule #10: Vision trumps all other senses).
I recommend Brain Rules for the lay person and the health professional, to gain understanding about this most complex body organ.
Michael B. Roth, D.C.
Knowing The Brain is Great for Business August 25, 2008
If you sell anything, need to persuade others, or desire career advancement, you must study this book. Medina's own attractive approach to serious science supports my belief that too many business speeches and presentations are counter-productive to the desired goals. When you want to make a point, convey a serious message and motivate others, you must attract them through the way their brains work. Don't be boring.
 Superficial August 22, 2008
1 out of 6 found this comment useful.
I think part of this book is practical advice, part of it is a little
superficial to me ...
 A great read, John Medina does a great job !! August 20, 2008
1 out of 1 found this comment useful.
This book is amazing in the fact that John Median makes tough hard science easy to understand, drawing easy to understand analogies and using anecdotes.
The first chapter is imperative, in the fact it allows us to understand why exercise and especially aerobic exercise is paramount, he does not though say much about mental exercise, something I believe is equally significant.
The second chapter, survival is equally important it that it helps explain how the brain evolved. Thus, giving us a better insight as to why the brain functions in the manner that it does. This chapter is mostly used as a benchmark in helping explaining why we function in the manner that we do, which has mostly to do with how our earlier ancestors lived and their daily challenges.
Wiring- here John tells us how each of us is wired differently, how each of us thinks in a different manner, more at the unique assets of an individual. What is surprising is that each of us store things in different parts of the brain, therefore something such as language is stored in different parts of the brain for different individuals.
The rest of the book is interesting, but what is really nice about this book is that Medina knows how to write a book every now and then he will stun the reader with short stories, hence capturing and revitalizing interest.
Walking the talk August 20, 2008
John Medina walks the talk! Knows how to grab attention. Well written, DVD supliment is interesting, the website, the slideshow on slideshare is brilliant. Working as a trainer I found the book very useful.
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