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| Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
 enlarge | Author: John Medina
Publisher: Pear Press
Discount Category: Book
Selling Price: $29.95
Buy New: $19.77
Potential Savings: $10.18 (34%)
New (34) Used (11) from $15.29
Customer Ratings:  42 comments
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (pounds): 1.5
Dimensions (inch): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
Publication Date: March 2008
Availability: Usually ships in 24 hours
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| Customer Comments:
 Superficial August 22, 2008
3 out of 12 found this comment useful.
I think part of this book is practical advice, part of it is a little
superficial to me ...
 A great read, John Medina does a great job !! August 20, 2008
2 out of 2 found this comment useful.
This book is amazing in the fact that John Median makes tough hard science easy to understand, drawing easy to understand analogies and using anecdotes.
The first chapter is imperative, in the fact it allows us to understand why exercise and especially aerobic exercise is paramount, he does not though say much about mental exercise, something I believe is equally significant.
The rest of the book is interesting, but what is really nice about this book is that Medina knows how to write a book every now and then he will stun the reader with short stories, hence capturing and revitalizing interest.
 Walking the talk August 20, 2008
0 out of 1 found this comment useful.
John Medina walks the talk! Knows how to grab attention. Well written, DVD supliment is interesting, the website, the slideshow on slideshare is brilliant. Working as a trainer I found the book very useful.
Brain Rules August 13, 2008
2 out of 2 found this comment useful.
Medina's own work focuses on the impact of genetics on human brain development and psychiatric disorders, but in this book he draws on a broad scope of brain research and translates it into eminently readable prose that the average person can relate to. "Brain rules" are things that researchers know for sure about brain function, and I found the them to be quite interesting and surprisingly applicable to my daily life. Rules cover such things as the impact of sleep on learning, what our attention span is (about 10 minutes!), the significance of exercise on brain function and the mechanisms of stress. The author is a dynamic speaker and his book reflects this same approach to communicating brain science to the average person.
 Readable but superficial August 11, 2008
12 out of 15 found this comment useful.
Having read a number of fairly substantive books about the brain in the past few years, I was intrigued by this title as I am looking for applications that I can use in my teaching. What a disappointment. Medina throws out a number of interesting ideas but never develops many of them thoroughly. Most importantly, there are no citations in the book. He often mentions research studies but neglects to document their sources. And the accompanying CD adds virtually nothing new and seems more like a promotion for Medina's consulting and website. Thin stuff.
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